Strategies for moving freely Jenny Nordberg

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Jenny Nordberg works in the intersection between art and design. ”Strategies for moving freely” is a selection of work from the past five years. ”Strategies for moving freely” is a monograph about the Swedish industrial designer Jenny Nordberg. She works with an experimental, conceptual or commercial project, her practise is always driven by a search…

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Jenny Nordberg works in the intersection between art and design. ”Strategies for moving freely” is a selection of work from the past five years.

”Strategies for moving freely” is a monograph about the Swedish industrial designer Jenny Nordberg. She works with an experimental, conceptual or commercial project, her practise is always driven by a search for alternatives and counter-strategies to irresponsible mass production. The book design is inspired by Nordberg’s mirrors where her body becomes the machine and ”mass-produces” them in smaller editions. With the idea of mass-production – every book was print on demand – digitally printed and sent directly to the consumer. Stylistically, her work is characterised by brutalism and minimalism cleverly combined, often leaning on chance as an important element.

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